Kickstart Product Sales for Fast Moving Consumer Goods (FMCG) Clients Through COVID-19

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How Covid 19 has impacted FMCG goods companies

The world of retail shopping has been turned on its head in the past few years. The introduction and widespread adoption of online shopping, combined with a stagnant economy, has created an uncertain future for many businesses in the FMCG (Fast Moving Consumer Goods) industry. But there is hope!

The main areas of worry for FMCG companies are that their product displays need to be competitive. They cannot be too expensive, and there is the possibility that customers will no longer come into stores to purchase goods in person but rather order from home instead. 

ASH Plastics has helped FMCG (Fast Moving Consumer Goods) companies to increase sales through the creation of attractive retail displays. Shoppers are seeing what they want in an instant, and this is what Ash Plastics does best for their clients. The company specializes in creating all-in-one solutions that incorporate design, manufacture, and distribution. 

Only once the world had been warned what Covid 19 could do, we realized how FMCG companies would be affected. The shopping habits, what people bought and what they didn't buy was a significant concern.

What are FMCG companies?

FMCG is an abbreviation that means Fast Moving Consumer Goods; this essentially entails any product that moves quickly through a store or market system - think foodstuff, cleaning products, etc.

These types of goods are popular because there's less investment required on behalf of the customer when compared with other items like furniture or jewellery- meaning it doesn't take much time before the buyer has got their desired product home and stored away.

However, the problem arises when these retailers have to compete with online shopping, which is what Covid 19 has introduced for them.

The main areas of worry for FMCG companies are that their product displays need to be competitive. They cannot be too expensive, and there is the possibility that customers will no longer come into stores to purchase goods in person but rather order from home instead. 

FMCG display stands

Ash Plastics offers custom-designed or standard manufactured solutions that can either feature bespoke display stands or take care of the whole process from start to finish, such as designing the stand itself through to manufacture and distribution. 

The types of display stands available are varied but include things like: case packers, clamshells on countertop merchandisers, high-density storage, and display racks.

The first type is called "end-of-aisle" promotional material, which features products that the customer might be interested in or needs but hasn't found yet - so it should be something they're looking for but don't know about just yet. 

The second one is what's known as a retail display stand with shelving. These can either have different levels for displaying different sized products (great if you want to stock everything from shampoo bottles up through handbags) or all your goods on six shelves at eye level where customers will naturally see them when walking by.

 

Fast Moving Consumer Goods

Why choose Ash Plastics?

Why should those involved in FMCG consider working with Ash Plastics instead of any other supplier?

Working with our team would give your business what it needs to regain customer attention and increase sales again: quality displays that will make sure as many people see their goods as possible without costing more money.

Covid19 has changed the retail market space and in order to succeed it is necessary to adapt and ensure that products are displayed in the most appealing and attractive manner to capture sales. If companies wish to maintain consistent sales volumes of their fast moving consumer goods then they need to stay ahead of the competition by ensuring their product displays stand out from the crowd.

Contact Our Experts

If you’d like to learn more about the end-to-end one stop service we could provide for your company please get in touch. Our experts are ready and waiting to answer any questions and explain exactly what we could do to turn your ideas into a reality.

Call us or send an email and we’ll start the process of delivering the solutions you’re looking for.

Tel: +44(0)1902 450 300

Email: hello@ashplastics.co.uk